![]() Like any other avenue of press coverage, there have been some ethical concerns involving Let’s Player marketing. Consider Concerns Around Let’s Play Marketing After all, you want your game covered for the right reasons, not because a player doesn’t enjoy it. For that reason, you should ensure your marketing plan is going to the right people, such as Let’s Players who specialize in or enjoy your game’s genre, to make sure it finds the right audience. ![]() Let’s Players often specialize in certain genres or a certain style of play, so you need to know who you’re targeting before you can market your game correctly.īecause Let’s Players are often one person or a very small team, they may be inundated with tons of review copies and requests for coverage. Let’s Players aren’t press in the traditional sense, and you should always keep that in mind when developing a strategy. Like any other marketing strategy, it’s important to do your research. Marketing With Let’s Players Requires Research While some games, especially indie games, benefit more than others from the Let’s Play boost, reaching out to the community can be a great way to push your game regardless of genre or platform-provided you find the right player. It’s not a game guide or strategy series it’s all about the personality and the fun of watching people play a game against the grain, which is more aligned with Let’s Players than typical gaming news video content. Press outlets are following the trend with series like Polygon’s Monster Factory. Watching others play video games gives you a sense of what a game is like without having to shell out the dollars for it yourself. By melding personality with gameplay, the Let’s Play community makes content that is both informative and entertaining. There’s even a name for it- the PewDiePie bump is a recognized increase in sales thanks to being featured on the Let’s Player’s channel. Big names like PewDiePie, Markiplier, and RoosterTeeth have enormous sway in marketing games by playing them on their channels. It’s not easy to credit the very first Let’s Play video, but they’ve exploded in popularity since then. ![]() Let’s Plays have a bit of a contentious history in gaming. Marketing to consumers through consumers requires new strategies, and also creates new concerns. The popularity of Let’s Play videos and streaming is changing the way companies market their games. Press isn’t just professionals now, popular streamers have just as much sway over consumer purchases as many journalists. Magazines and gaming news sites used to be the best way to find out about new games, but watching others play video games has now become a popular part of enjoying the medium.
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